By far, the biggest reaction to Modernism was the Pop Art movement, or what began then turned into the Pop Art movement. An exhibition in London called “This Is Tomorrow” was a reaction to Modernism. It showcased work from many artists such as Eduardo Paolozzi, Richard Hamilton and Peter and Alison Smithson. The exhibition was a complete redesign and change of Modernism, it took it in a new way as it was a reaction to it. One of the main pieces of the exhibiton was a collage made from iconic American images. This piece and the rest of the exhibition is hailed as the beginning of the Pop Art movement.
Pop Art was a rection to modernism. It seen how simplistic something could become, and it didn’t like it. The people who were associated with the Pop Art movement mustn’t have liked the lack of colour or artistic touch that the modernists had. The modernist designs were very bland and boring, but their idea’s were good. Thus, the Pop Art artists decided to mix the two, by sticking to the idea of simplisty but with a twist, and part of a redesign. Andy Warhol is a prime example of how artists reacted to the modernist movement. He too used simplictic ideas and shapes, but gave is emotion and feeling. He made simplistic things amazing to look at and be visually aesthetic. His famous painting of Marilyn Monroe (1953) was true to the ideasof the modernist, wtih sticking to keeping everything simple and basic, but he added his own look to it. Bright, bold and outrageous colours were used to give it a unique look and stand out against any modernist piece. I believe Warhol was inspired to make the piece bold and colourful because of the great depression. The times were difficult and people needed something new, a change in the works, and that’s exactly what this piece done. Below is an image of the Marilyn Monroe piece that Warhol created. As you can tell, it is a reaction to modernism as it takes it in a new direction.
In my oppinion, a development of modernism is conceptual art. It stays more than true to the ideology of modernism but takes it one step furter and subtracks even more. It subtracts to a basic level, the idea of something, and the representations of it. Joseph Beuys was a german artist who is hailed as the father of conceptualism. The idea behind conceptualism is that the idea of the final piece is more important than the working of it. It deals with alot of planning. Symbols and representations are important in this movement, which is why I consider it to be a development of modernism. Beuys was obsessed with representations, no more so than in his piece “The Pack” (1969). The piece shows a volkswagen with many artic sleighs coming out of it, in a formation. The sleighs have a torch on them and a piece of wrapped felt. All of these things are symbolic about the piece, as the piece as a whole was a representation of the near death experience that Beuys had. He crashed his place in World War Two and was luckily saved by the Nomadic people. They covered him in lard and wrapped him in felt to help keep him alive. This caused Beuys to have a serious appreciation for the nomadic people, and it bled into his work, just like “The Pack”. The sleighs in piece were in a military formation, this was done to symbolise the army that he was part of at the time, and the fact that he felt the exact same as everyone else. An image of “The Pack” is below.